35 Years Ago Today

Begun, the potato-chip wars had…

Inspired by the then recently published Lazlo Letters, I thought to try my hand at the game, and wrote to Procter & Gamble (using my Aaron Yodar pseudonym) with a modest request. Though it took P&G years to fulfill my request, it seems that, once the floodgates of “new flavor variations” finally did open, abominations like the Candy Cane Pringle were the eventual result. If only I had known.

For your pleasure, here’s the (not e)mail exchange:

The Pringle Letters